Queenstown Airport— Making the invisible visible
BRANDING MAKEBARDO BRANDING MAKEBARDO

Queenstown Airport— Making the invisible visible

We created a unique, functional, and recognizable signage system that appeals to multiple audiences, emphasizing the concept of "Making the invisible visible." The system visualizes the invisible lines created when people travel from one place to another, using a flexible, modular, and scalable identity of three intuitive and friendly lines. We also designed a bespoke set of pictograms, which we super-sized to enhance the visitor experience.

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