Mountain Club— It is more than just a coworking space business

BRANDING
Written By MAKEBARDO

  • The Mountain Club company is more than just a coworking space business - they also run the Beach Street Cafe, where you can start your day with the unique Mountain Club vibes. Therefore, it was crucial to establish a consistent and flexible visual identity that could represent both entities. We created a shield-style logo that symbolises teamwork and belonging and used it as a basis to develop a set of personal icons. The cup icon, which serves as the pictorial mark of the Cafe, was also derived from these shapes. To reinforce the brand's identity, we used typefaces that emit strength and solidity, which a well-known type designer, René Bieder, created. Additionally, we created a set of wayfinding pictograms separate from the primary icons' aesthetics to provide more assets for the identity. The result is a cohesive, attractive, and versatile brand identity system.

    CREDITS
    Photography: Kate Roberge / Emile Hussell

Icons set design
MAKEBARDO

MAKEBARDO is a New Zealand, Queenstown-based design studio run by Bren Imboden and Luis Viale. As a creative duo, we make conceptual and strategic work for local and international clients. Our aim is to partner with people looking to develop meaningful brands.

The studio has been specializing in brand identity and packaging design. Whether your project is independent or commercial, small or big, we always are willing to hear your story and see if we can collaborate to develop your project, so please do not hesitate to drop us a line.

http://www.makebardo.com
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