Cargo Brewery— Brewery high in the Southern Alps of New Zealand

  • From their brewery high in the Southern Alps of New Zealand, the team at Cargo Brewery are proud to share this beer with you. Brewing with New Zealand hops and grains and an honest drop of some of the purest water on the planet, Cargo Brewery wishes you good health. Sláinte.

    SOLUTION
    In a matter of seconds, packaging can inspire a customer to buy your product or not. Therefore, we focus on the ’essential’, eliminating the rest. We do not put the focus on reducing, we put the focus on what is important through an ‘authentic’ and ‘genderless’ design.

    Our differential advantage is that the front of the label is on one side of the bottle. This challenges the natural order and generates an ‘equilibrium’ between these two opposing forces. We try to break the ‘gender stereotypes’ linked to the beers with a gender-neutral packaging, not only to open the scope of the business, but also to encourage gender equality.

    The brands that have limited commercial support highly depend on the power of their packaging to be able to attract the consumer, so the packaging not only should be based on visible impact, but it should create emotion. We try to create a simple, clear and empathetic message on our packs. For us the design of these products must have an honest attitude and tell the consumer what they are really buying. We focus on clarity of message and on creating an emotional state in the viewer that is fulfilled and satisfied. Happiness is an essential element for us to keep the freshness in our designs. We try to clarify not simplify our designs with a solution that is not only clever, it must be relevant.

    CREDITS
    Render Artist: James Pazzi

    AWARDS
    Best Design Awards Winner 2016: Bronze

    PUBLICATIONS
    Counter-Print, UK
    Package & Design Magazine, China
    Favourite Design 2016, France
    Typography. Sandu Publishing, China
    APD 13. Sandu Publishing, China
    GSM Vol 8, New Zealand

    TESTIMONIAL
    We'd like to thank the incredibly talented graphic designers who brought the Cargo design to life. MAKEBARDO you guys rock! You took nothing more than an idea and created a living brand with a website, logo, business cards, beer labels, bottle caps and of course the Cargo Bedford. —Malcolm Blakey, Founder & Director

Packaging design, beer labels
MAKEBARDO

MAKEBARDO is a New Zealand, Queenstown-based design studio run by Bren Imboden and Luis Viale. As a creative duo, we make conceptual and strategic work for local and international clients. Our aim is to partner with people looking to develop meaningful brands.

The studio has been specializing in brand identity and packaging design. Whether your project is independent or commercial, small or big, we always are willing to hear your story and see if we can collaborate to develop your project, so please do not hesitate to drop us a line.

http://www.makebardo.com
Previous
Previous

Tokyo— Comming Soon

Next
Next

The World Bar— A progressive bunch who like to keep it interesting