About

Prima is headed up by Sara & Alasdair Roy, with over 30 years Queenstown property experience between them. Sara previously managed Jack’s Points Home Owners Association and Prima is proud to include this Association as a client.

Context
For this project we worked with values such as quality, professionalism, experience, discretion, trust and reliability. These values perfectly describe the professional and human characteristics of Sara & Alasdair Roy. Also a key factor was to show that they work as a service boutique company, meeting the needs of their customers in a personal way.

Solution
Through a collective approach, the design team listened and gathered important contributions from Sara and Alasdair about their requirements and feeling in their business.
We believe that the idea of “boutique” is not about scale,but about proximity to clients. One key factor is fluid communication with their clients and taking care of the space that they manage as though it is their home.

The use of the bright blue colour is associated with loyalty and honesty.It is a spiritual, fresh and transparent colour. Our petrol blue is a colour that conveys maturity and wisdom. This colour suggests responsibility, loyalty and inspires confidence. The combination of both these colours brings a perfect equilibrium, identifying the soul of the brand.

www.primanz.com

Publications
Gestalten, Germany
Promopress, Barcelona
Rockport Publishers, USA
RHED Publishers, Singapore

Words by Sara & Alasdair Roy—Directors
“We would highly recommend MAKEBARDO and will use them next time. We chose them as we wanted a fresh stylish result and something just a bit different. MAKEBARDO listened to us, understood our style and delivered what we asked for. The quality of their work was brilliant, their approach professional and they followed through with our printers to ensure the finished product not only worked but was something we could all be proud of.”