About

Te Kōhanga Reo National Trust and Powershop are working together to give a better power deal and a chance to switch to a better power company for Whānau cardholders member.

The Powershop team approached us because they needed to develop a system of communication pieces aimed at the TKR community, where they offer discounts on energy and products specially created for Whānau cardholders.

They wanted more Whānau cardholders to know about their offer; a new TKR campaign was needed to achieve its intent. We develop a new identity that reflects the union between Te Kōhanga Reo National Trust and Powershop through a direct and straightforward symbol. We have chosen the 'plus sign' because it perfectly synthesizes what we want to communicate through this campaign. We wanted to express the idea of connection and alliance, and we found that the 'plus sign' positively connotes all these emotions.

To get to the creation of this symbol, we have worked with the pictorial mark of Powershop along with the full range of colourful palette that Powershop has within its visual identity. The 'plus sign' is intertwined to emphasize even more strongly the union and commitment between the parties, reflecting the synergy between TKR and Powershop. The result is a new identity endowed with a friendly and eye-catching character through a clear concept.

www.powershop.co.nz/tkr

Publications
Send Points Publishing, Hong Kong

Words by Nacho Sauri—Powershop Creative Lead
“I’ve been following MAKEBARDO for many years and really like their approach to design and the quality of their work. I had a special brief which was rather complicated to solve in-house, and I was keen to push the Powershop brand boundaries, so that was when MAKEBARDO come to the table. I’ve enjoyed every step of their process; they are a professional team that can take you through the design process with wonderful presentations, clear rationals, and professionalism. You can tell that creativity is the core of their work which is well blend with deep knowledge of branding. I would recommend them to anyone who wanted to enhance branding and achieve unique results.”