About

Imaginelle is Australia’s first & only carbon-neutral cosmetics contract manufacturer. The passionate Imaginelle team led by Will and Gabby Magin formulate and manufacture an extensive range of innovative, natural, organic and environmentally responsible products from Newcastle, Australia.

Their mission is simple and powerful, create better products for the world. So they approached us because they wanted a re-brand to appeal to a wide range of purpose-driven beauty and wellness brands.

The company’s essence is “the collaboration”, the union generated between Imaginelle and the client. Through customized services, Imaginelle achieves innovative product creations. The bond between Imaginelle and their partners develops an echo, pushes the limits, multiplies, and grows. This will be our lighthouse for the brand narrative: the expansion, which will be reflected through the morphology of the pictorial mark.

We crafted an elegant and timeless typeface for the wordmark with gestures to show spontaneity and movement, both values of the business. And for the colour palette, we pick a wide range of warm and fresh colours that allow us to have the option of a diverse tone of voice.

The result is an appealing brand, fresh and full of personality.

www.imaginelle.com.au