About

At Ela Lane, we believe that the highest quality comes from nature. That’s why our luxury bed and bath linens are carefully crafted using 100% organic cotton with no added dyes or chemicals. We set out on a mission to create the softest, most comfortable luxury linens that don’t compromise the health of our planet. Our name originates from the Greek word Ela, meaning comes, and Lane, the Middle English word for path. We hope to empower every household to choose socially responsible, harm-free and high-quality textiles. Join us on the journey toward a more sustainable future. Let’s be stewards of our planet. Together. 

We were commissioned to create a visual identity for Ela Lane packaging design. Our main idea was to highlight the philosophy of the company: “Joining to Ela Lane on the journey toward a more sustainable future.” We have represented this spirit of the brand symbolically with stripes that represents a path. A path that invites you to join you on a sustainable luxury journey. The colour pairing on the strips reflects the sophisticated and distinctive look of the brand, but at the same time consider the natural and organic side. We have respected both brand attitudes; the luxury & sustainability. 

In resume, with modern graphic simplicity, we have achieved a contemporary luxury standard.

www.elalane.com

Credits
Logo by: La Tortilleria

Words by Tanvir Chowdhury—Founder & CEO
“Bren and Luis are more than talented creatives - they're also very likable individuals. In the months just before the launch of our company, they went above and beyond to make our business a success. From packaging to social media posts and ad creation, I was impressed by their vision and creativity. Our audience praised their artwork, and of course I was impressed by it myself. Thank you Bren and Luis, for everything you've done.”