About

DOG EAT DOGS, is a Queenstown dog trader. Local and proud. One of their secrets for these exclusive hot dogs are their original sauces; that are made by them — and only them!

Concept
One of the pillars of the brand is its sauces, which have a multicultural background. That's why the visual identity has several languages because we want to reflect that mixed flavours that the sauces have in their secret ingredients.

A hot dog is a hot dog in America, Asia or any part of the world but depending on the dressing you can travel to a specific place, and in this point is where DOG EAT DOGS becomes unique because they create their own and original sauces who invite any palate to fly even outside of this planet.

Inspired by the same concept of multiculturalism, we decided to work on the brand with an irregular stroke connoting the idea and value that the product is not "linear" but instead that it has the baggage of a mixture of cultures. The jagged line does not mean that it is sloppy or wrong, conversely, what it symbolizes is that the mix of cultures creates a new line that moves, changes and evolve

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