About

Covera Health is pioneering meaningful quality metrics to reduce misdiagnosis in radiology and beyond. A quality radiology diagnosis impacts the effectiveness of all downstream specialties—from orthopedics to oncology. That's why Covera Health is empowering radiology providers with powerful analytics to better define, measure, and deliver accurate diagnoses—helping to ensure every patient is on the most cost-effective path back to health.

We have worked closely with Covera team to develop a brand identity able to express the spirit of innovation with a scientific but not overly technical approach. Our inspiration to develop the visual identity was the phrase: 'One action can change everything'. This phrase was our lighthouse to build the concept of the Pictorial mark. As we mentioned above, Covera Health is using novel techniques in data science and close partnerships with practising radiologists to improve diagnostic accuracy, reducing misdiagnoses to ensure patients get the right care from day one. So, the first step is essential for the best outcome. What you do first, affects the rest and consequently, the result (cycle).

Following this premise that the phrase proposes, we build an identity that reflects this concept through a clever pictorial mark. The pictorial mark represents Covera's 'C' through dots. These dots change their perspective if read from left to right. The intention of the movement and consequently, the change in form is to connote the idea of the phrase that drove the concept of the brand as a whole. The purpose of resorting to the geometry of a circle was because it represents the 'starting point'. It's a universal shape, recognisable. A line is a group of dots, but if you zoom in, you can see that is conformed by many dots, all communicated and affected by each other as part of a whole.

We have achieved a strong aesthetic impact with an established, distinctive and interesting visual character. The outcome of the brand identity it's trustworthy and professional.

www.coverahealth.com

Credits
Agency: Best Friend Jack

Words by Reed Perkins—Creative Director Best Friend Jack
“Bren and Luis of MAKEBARDO are extremely talented designers and supremely pleasant to work with. We greatly appreciate their openness to collaboration and feedback, and their determination to understand the complexities of the US healthcare category to deliver a brand we continue to get great feedback on from our doctors and customers.”