About

Biofeed was founded in 1994 in the beautiful Southland. Since then, they have satisfied gardening customers all over New Zealand with their high-quality, nutritionally balanced certified organic compost tea.

They approached us to redesign their brand because they need to show clearly throughout the identity the values of their product. Since this is an organic product, it has a genuinely positive impact, and the result of using it is highly effective. Our challenge was to create a brand narrative capable of show that effectiveness and principles with a simple and clear message so the audience could recognize the values and benefits of the brand straight away.

We worked with the concept "Before & After" because we saw how the product performs in situ compared to the space where never been used, and the difference was incredible. Right there, we knew that this was what we had to communicate. We appeal to a graphic resource that makes the brand unique in the category to capture the audience. Avoiding any cliché for the "Before & After" theme, we resorted to the comic world since it allowed us through the vignettes to tell the story in fun and engagingly ways.

The result is singular and cohesively, but above all, it is flexible because we can combine the vignettes to create multiple outcomes, achieving a memorable brand experience.

www.biofeed.co.nz

Awards
Best Design Awards 2022: Finalist

Publications
Counter-Print, UK

Words by Nicolas Souto—Director
“We approached MAKEBARDO in order to work on the new branding for Biofeed. I always liked their work and I felt they’re the right match for what we’re looking to achieve. Luis and Bren are two very talented people with a very professional and friendly approach. The whole process was smooth. The first draft was spot on as they clearly understood what we’re looking for after our first catch up where we shared our ideas and concepts. The support received from them during and after this journey was impeccable. We will definitely work with them again as I’m certain they will have a positive impact on our company and they will, again, exceed our expectations.”