VOS.QUE— Stop Deforestation
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We wanted to raise awareness about indiscriminate logging worldwide. To best provoke the general public, we harnessed the public roads to democratise communication and maximise reach. By adopting the axe as a powerful visual icon and symbol of this destructive practice, we aimed to create an intense visual impact. This stark representation seeks to inspire individuals to question their relationship with nature, fostering a collective awakening to protect our forests and promote sustainable practices.
PUBLICATIONS
IdN Magazine: Packaging Design Vol21 #6. China
Green First! Earth friendly design. Sandu Publishing, China