Taste Lab— Eat the food you love and add some love to the food you eat
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Taste Lab offers a variety of craft sauces, hot sauces, and spice blends with different levels of heat, ranging from mild to hot. All their products are made in small batches and feature New Zealand-grown chillis. We've designed their wordmark. The unique brand typeface is bold and distinctive, inspired by hand-painted signs. It is highly readable and adaptable, suitable for horizontal and stacked formats. The illustration aims to capture the simple moments we share with others. The key aspect is the camera's perspective, which integrates the viewer and highlights the concept of sharing.