Little Mez— A Tequila and Mezcal speciality cocktail Bar
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Little Mez is a Tequila and Mezcal speciality cocktail Bar. For the brand identity, we focus on developing it with clear Mexican roots. The brand concept was built through the main feature of the venue, its stairs. You can only access the Bar through them. And paradoxically, the staircase morphology when is seen in perspective, you can also see a Mayan temple. That coincidence became our purpose when developing the brand. The union of our small venue and the Mexican culture are amalgamated through a forceful and significant pictorial mark. On the other hand, metaphorically, the stairs symbolise the path or access, in this case, to an authentic Mexican experience. In turn, the colour palette and the bespoke wordmark, a bold sans-serif typeface created from the steps of the pictorial mark—It has the exact size of the steps and the same space between the steps for each glyph— make a perfect closure for a unique brand for the Queenstown's first Agaveria.
PUBLICATIONS
APD 19. Sandu Publishing, China
TESTIMONIAL
Meeting with Luis and Bren to discuss the vision for our new businesses really helps solidify what we are setting out to achieve. Their experience and passion in the design world doesn’t just stop at the brand creation. Luis and Bren help inspire the overall aesthetic for our fit outs, which includes features that haven’t yet been dreamed up. With the MAKEBARDO inspiration and recommendations, we create award-winning brands and businesses. We look forward to continuing our business exploration and journey with Luis and Bren as our design partners. —James Ace, Managing Director, Future Hospitality Group
