Kātoitoi, the Aotearoa Design Archive

Exciting news – We are proud to be included in the 2020 New Zealand design archive.

Kātoitoi curates work that reflects and responds to contemporary design practice, emerging trends and the cultural impact of design in Aotearoa New Zealand.

Archiver’s Response:

"Surprising execution that beats its own drum within a crowded market. Deceptively simple and rides the line between default and designed.”
—
"An interesting trial of stripped back, bare-to-the bones branding. Not something that would be attempted in to many countries, so bravo for to the client and designers for committing to the theme."
—
"This project really challenges the codes and conventions of packaging design, typography and composition. Its challenge and innovation is its simplicity and lack of design. Its not just challenging for us a designers—its also challenging for the consumer."
—
"Great Awareness of category norms — that were broken in a way that stayed within category! Simplicity — beautifully crafted."

Check the project here
More about Kapsi here