Jack Cox— A bathroom manly fragrance for considerate males

  • Jack Cox is a bathroom spray made with care by Acetyl Organics in the surf town of Byron Bay, Australia. With a range of manly fragrances, you’ll not only show how considerate you are, but also prove you have good taste.

    STATEMENT
    Jack Cox it a manly fragrance for considerate males. So, get back to demolishing your porcelain throne with impunity, and add ‘considerate’ to the list of manly accomplishments.

    DESIGN STRATEGY
    Aimed at the male market, we created a true complicity with that audience. We worked all the visual identity through the question that the client shared with us in the brief as a general idea of the brand, “Who is Jack Cox?” In response to that question, we worked on the visual identity in such a way that the guiding idea is to never put a ‘face’ to Jack Cox. We let it be a mystery and he would only be known through his anecdotes, stories and thoughts. In this way we'll create a myth and involve the public to be part of the legend. With this approach we've achieved a consumer loyalty, a true camaraderie. 

    Regarding the word-mark, the idea was to represent the core concept that Jack Cox is built of a lot of parts such as; experiences, stories, thoughts, reflections, friends, women, family, etc. Also we decided to highlight the ‘X’ to represent that anyone could be Jack Cox.

    On the other hand, the colour palette clearly plays a leading role. With this palette we wanted to highlight the rugged, masculine and serious approach of the brand. It’s a desaturated and cold palette with a touch of gold to give a premium and heritage look. We achieved a colour palette that enhances the mystery side of the brand with a slick and modern appeal, that stands out from the competition. 

    Overall, we have created a bold brand-mark that is astute, elegant and highly appealing to any modern man.

    PUBLICATIONS
    Designer Books, China

Packaging design for a fragance
MAKEBARDO

MAKEBARDO is a New Zealand, Queenstown-based design studio run by Bren Imboden and Luis Viale. As a creative duo, we make conceptual and strategic work for local and international clients. Our aim is to partner with people looking to develop meaningful brands.

The studio has been specializing in brand identity and packaging design. Whether your project is independent or commercial, small or big, we always are willing to hear your story and see if we can collaborate to develop your project, so please do not hesitate to drop us a line.

http://www.makebardo.com
Previous
Previous

Light Speed— Providing broadband where others can't

Next
Next

Prima— Over 30 years of Queenstown property experience