Bajafarm— Towards food sovereignty
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Bajafarm aims to democratise access to fresh, high-quality organic products in Mexico.
The brand's tagline reflects its core objective. We visually represented this message with a flag, symbolising identity and belonging while uniting people around shared values. Therefore, the brand mark not only the meaning is an earth cross-section, but each element holds significant connotations and carries its symbolism: the Horizon, symbolising limitless potential; the Earth, representing the essential; the Roots, reminding us of our origins; and the Plantations, denoting sovereignty and freedom. Together, these elements encapsulate the brand's mission and values.
The primary colour is a rich, mature brown, accompanied by various shades of brown to represent the Earth's diverse nature. A Grotesque sans serif inspires the typeface in the wordmark, as we aim to achieve a classic look. The packaging design is deliberately free from passing trends, staying true to a simple and consistent style across all categories.
The design outcome reflects a nostalgic charm that feels familiar.
CREDITS
Photography: Emma Hampsten
TESTIMONIAL
Thank you to the MAKEBARDO team for an effortless and enjoyable collaboration. The process was smooth and intuitive, making the experience truly fun. Luis and Bren understood our vision from the start, leading to a seamless, zero-revision final result. Incredible talent and the best attitude we’ve encountered in a design project—an absolute pleasure to work with. —Jorge Guevara Juliá, Founder
